Novo was founded to serve a glaring need in healthcare for complete diagnoses and effective treatment. We elevated and enhanced the identity system, building a new identity that fell more in line with the scale of the practice and established a system that would grow with the practice for years to come.
Dr. Scott King started his practice to help solve a glaring need he saw in healthcare: the lack of complete diagnoses. This complete diagnoses paired with effective treatment provide the foundation for which Novo is built. Through his practice, Dr. King is able to help patients restore function, relieve pain, and get back to living their lives pain free. By incorporating his ability to pinpoint and solve muscle adhesion into his chiropractic practice, he is able to restore full range of motion and make life easier. Dr. King began traveling around the world seeing patients and quickly realized his previous brand was not growing with his practice as he wanted. He came to Mast with the goal of elevating and enhancing the identity system.
We helped Dr. King build a completely new identity that fell more in line with the scale of the practice and established a system that would grow with the practice for years to come. Focusing on the idea of pinpointing pain alongside his solution to muscle adhesion, we created an identity that embodies the feeling of a pain-free life.
By building on the curves from the symbol, we were able to create a pattern that "flows" throughout the buildout. Allowing the pattern to take on a feeling all its own and revealing how fluid treatment for ailments can be with the help of Novo.
This pattern incorporates seamlessly on both digital and print applications, creating a system that reinforces the curves in the symbol no matter where it is placed.